We're Redefining Case Attribution and Legal Marketing.
Why Rise?
Winning Results.
Mike Morse Law Firm (Southfield, Michigan).
As Michigan’s premier personal injury firm, the Mike Morse Law Firm has been investing massive amounts each year into a wide variety of marketing channels including billboard, TV, radio, print, Google Ads, SEO, and TV, attempting to place their message in front of as many eyes as possible with a strong “market saturation” mentality.
With this strategy, Mike and his marketing team consistently ran into the same overbearing problems – how do all of these channels compare side-by-side? Where exactly are which cases coming from? Which channels are bringing in which cases on a month-by-month basis? Which channels can we be optimizing to achieve more cases? With our proprietary solutions, Mike and his team have been able to consistently view the data associated with each and every one of their marketing channels side-by-side, and optimize accordingly to achieve their highest revenue months in the firm’s history.
You don’t need another marketing agency. Let us show you a better way forward.
Our Four Core Principles:
1. You can’t manage what you can’t measure.
The central issue within the legal marketing world today can be found in the metrics that most firms use to measure the success of their campaigns, namely the tracking of impressions (CPM), clicks (CPC) and conversions (CPC). The problem with these KPIs/metrics is that they put the focus on quantitative data i.e. how many impressions, how many clicks, how many conversations, as opposed to focusing on dollars and return on investment (ROI). Not only have we created a fully comprehensive attribution system, but we’ve coupled it with a new system for measuring campaign success beyond the quantitative realm and into the qualitative realm. This means that we can actually show the exact cases our marketing campaigns produce month-by-month, and how many new cases your marketing vendors are producing down to the exact client and campaign.
2. In a tech-driven world, you need to market like a tech company.
In a rapidly evolving marketing landscape where the Internet is becoming more of a dominant force than ever, those who implement our attribution systems are able to have significantly more insight as to where their marketing spend is going, and what specific campaigns and messages yield the highest returns. From there, we are able to allocate budgets intelligently, build the strongest campaigns possible, and cut the waste. It creates a feedback loop, where we use this data to objectively build stronger and more lucrative campaigns over time. This methodology is especially true for firms that have built their core business on traditional media like TV, radio, and billboards. Having commercials that you know resonate with your market is great, but we know the returns will diminish over time as the market’s attention shifts to online channels. However, this can still be great news for you- as moving into 2020 and beyond, strategically placing this content across the web can yield much higher dollar-for-dollar returns, along with feedback that tells us how to make better content going forward. Simply put- the more data we have and apply, the more lucrative your marketing will be. It’s as simple as that.
3. Top talent makes all the difference.
The word Rise is defined as “The quality of someone’s character or level of their ability.” There are countless studies that show the superiority of teams with fewer, more experienced members over those with droves of less able counterparts. We believe that having an exceptionally talented and veteran team is not only a mentality and value, but one of our strongest competitive advantages. We pride ourselves in being made of, and hiring the best- even when it means more investment capital- as we know it will translate to more success for our clients, and a better fulfillment of our promise. Our commitment is to be at least 2-4 years ahead of the competition to understand what changes and innovations are coming to the marketplace- so we can always be at the forefront and win for you. Sometimes by creating those new innovations ourselves.
4. We’re in it for the long game.
We started Rise Legal Marketing because we understand that most firms are wholly dissatisfied and/or confused with their marketing, and for good reason. You need a partner who understands how to position you now, and grow along with you, helping you optimize at every step on that journey. We’re always riding the leading edge in an ever-changing marketing landscape, and take pride in knowing that our solutions are the absolute best possible use of your marketing dollars. In short- we know what the next big things in marketing will be, and put you in the best position possible now to capitalize on them.
All Your Marketing Data In One Dashboard.
In a constantly evolving legal marketing landscape, utilizing a wide array of marketing vendors is quickly becoming a reality of being a law firm owner. You’re using TV, radio, print, email, SEO, Google Ads, Facebook Ads, and more to place your message in front of as many audiences as possible, but how do each of these channels compare when aligned side by side?
A fundamental problem that most law firm owners deal with is that none of their marketing vendors are in communication with one another, making it impossible for firm owners to consistently track and compare their campaigns side-by-side allowing you, the firm owner, to optimize them in the most profitable way possible. Do you currently know how your TV campaigns are performing compared to your Google campaigns? Are your Facebook Ads or your radio ads producing more cases? Which marketing channel of yours typically produces the highest-value cases?
These are questions that no firm has been able to answer until now, thanks to our own proprietary dashboard tool that allows you to compare each and every one of your marketing channels side-by-side to compare them in an apples-to-apples fashion.
Whether you presently have a CMO, head of marketing, or neither, we’re able to port all of your marketing data into one organized location to act as your CMO and partner, housing all of your marketing data under one roof.
The Rise Difference.
Optimize For Cases
Put Your Bottom Line First
Why Does This Matter?
As a firm owner, your overarching goal in marketing is to maximize every single dollar that you just spent and turn it tinto as many more dollars as you possible. Because we have the ability to measure the exact number of new cases you receive regardless of the marketing source that it came from, we can then determine exactly how much money you should be spending per source to maximize your profits. We can then further drill down and alter these campaigns to actually optimize them for dollars, not just impressions, calls and “conversions.”
Attribution Over Everything.
Do you know which marketing campaigns are producing your best cases? As a law firm owner in a constantly evolving marketing space, being able to attribute cases with specific marketing efforts is key to having a fully-optimized marketing strategy that maximizes the number and quality of cases you receive in return for your ad dollars. The problem with most legal marketing companies is that while they’re able to track metrics such as impressions, clicks, and conversions, they’re unable to report on each and every case they’ve brought you, and then point that case to a specific marketing effort.
We’re the only firm in the country that is not just able to give you a list of every new case we bring you month-by-month, but we’re also able to attribute each and every one of your cases to a specific marketing effort, whether those efforts are managed by us or one of your marketing vendors. With perfect case attribution, you’re able to be fully behind the wheel of your marketing efforts, and turn the wheel in the most profitable direction.
Let's Get Started.
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